This is no BS gaming podcast 2.5 gamers -🤬 Meta is NOT back on iOS. We have been FOOLED!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Meta is not back on iOS. We just got fooled. In this emergency episode, we break down what actually happened during the two-day Meta revenue spike that made everyone think Facebook had solved iOS tracking.
Spoiler: they didn’t.
We explain ATT, IDFA, why Meta collapsed in 2021, how AppLovin took over iOS, and how aggressive end cards temporarily boosted Meta revenue before retention crashed and performance returned to baseline.
What we cover
• ATT and Meta’s iOS collapse
• Why Meta revenue spiked for 48 hours
• Aggressive end cards explained
• Why retention dropped immediately
• Who lost revenue during the spike
• Is Meta really coming back?
Chapters
00:00 — Why this is an emergency episode
01:20 — The ATT reset (April 2021 recap)
03:30 — How Meta collapsed on iOS
05:10 — Apple Search Ads quietly wins
07:00 — AppLovin fills the iOS vacuum
09:00 — The sudden Meta revenue spike
11:00 — Why everyone thought Meta was “back”
13:00 — What actually changed (end cards)
15:10 — Interactive end cards and double ads
17:30 — Retention drops as revenue spikes
19:40 — Why this only lasted two days
21:30 — Who lost revenue (Unity, AppLovin)
23:10 — Why Meta is still late
25:00 — What this means for UA managers
27:10 — Is Meta actually coming back?
29:00 — Final verdict
