two & a half gamers – 🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW!

Summary

On April 30th, 2025, a U.S. court ruled that Apple’s anti-steering policies are anti-competitive and unenforceable.
That single sentence could redefine the mobile app economy.

For the first time ever, developers can now directly link to their own web stores from inside their iOS apps, promoting them, pricing them competitively, and funneling players off-platform without fear of being banned.

We unpacked everything on a special emergency episode with Chip Thurston, Head of Gaming at FastSpring (and former Scopely product leader)

🧠 What You’ll Learn:
How the Epic v. Apple court ruling changes the rules immediately
What Apple is now legally required to allow inside your app
Why this ruling could unlock 50%+ of iOS revenue via web
What tools, compliance, and merchant of record solutions do you need to get started
Lessons from studios already monetizing 40–50% via web
Why Apple’s retaliation is likely — and how to prepare

📈 Whether you’re a midcore dev, casual publisher, or indie studio, this is your moment to take back control of your margin, your funnel, and your future.

According to Chip:
Before the ruling, best-in-class midcore games saw 40–50% of revenue via web after years of investment
Casual games managed 20–25% at best
Now, with direct promotion allowed, any game could hit 50% web revenue with proper messaging and value placement

Let that sink in.