This is no BS gaming podcast 2.5 gamers -🚨📢 BREAKING NEWS: Ubisoft Restructures, IAP Hits $167B, Turkey Keeps Raising, Pokémon Goes IRL
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
-
Unisex oversized hoodie
70,00 € Select options This product has multiple variants. The options may be chosen on the product page -
2,5gamers OG hoodie
59,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Denim T-Shirt
32,50 € – 35,50 € Select options This product has multiple variants. The options may be chosen on the product page
Summary
This week confirms a shift that’s been building quietly:
Volume is down. Monetization is up. And everyone is restructuring around reality.
Across the news:
Big publishers are cutting, consolidating, and centralizing power
IAP revenue keeps growing even as downloads slow
Turkey remains a capital magnet for mobile
Legacy IPs prove longevity beats novelty
AI rules are being normalized, not hyped
This is a monetization-first era, and the industry is finally acting like it.
Chapters
00:00 — Intro & why this week matters
00:35 — Ubisoft restructures and cancels games
01:55 — Mobile IAP hits $167B while downloads fall
03:05 — Rovio revives Angry Birds again
04:05 — Turkey keeps raising (Anka Ventures)
05:00 — Activision Blizzard under investigation
06:05 — RuneScape passes $3B lifetime revenue
06:55 — Outfit7 goes PC with Talking Tom
07:45 — Steam relaxes AI disclosure rules
08:30 — Dreamhaven layoffs & Pokémon goes physical
09:10 — Final take & what this signals for 2026
