This is no BS gaming podcast 2.5 gamers – 📊 Creative Optimization Masterclass: The Secret DNA of winning ads
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this solo Two and a Half Gamers episode, Matej dives into Appsflyer’s AI-powered Creative Optimization tool, showing how it breaks down creatives into their DNA – frame by frame – to reveal exactly why ads perform.
Key insights:
The Problem: UA managers track CTR, IPM, ROAS… but don’t know why an ad worked. Was it humor? Gameplay in the first 3 seconds? Deadpool breaking the fourth wall? Too much guessing.
The Solution: AI auto-tagging.
Creatives tagged by tone, format, scene, elements, text – no spreadsheets.
Search: “Galactus” vs “Deadpool” → instantly compare performance.
Filter by “real people,” “Spider-Man,” “Uncle Ben,” etc.
Scene-level data shows which elements actually drive installs/ROAS.
Build new creatives based on patterns that convert.
Kill static/text-heavy ads if they consistently flop.
Faster creative iteration → less wasted budget.
Takeaway: Stop guessing. Start dissecting. Creative DNA = your X-ray vision for UA.
Chapters
00:00 Introduction and Vibe Check
