This is no BS gaming podcast 2.5 gamers – 📊 Creative Optimization Masterclass: Creative ROI & Scaling Across Networks
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this solo Two and a Half Gamers episode, Matej walks through Appsflyer’s Creative Optimization dashboard and shows how UA managers can move beyond vanity metrics like installs and CTR to focus on creative-level ROI and scaling across networks.
Key insights:
Installs ≠ Success
One ad may drive 1,000 installs vs another 700 installs.
But volume doesn’t matter if one brings payers and the other doesn’t.
CPI alone is not a winning metric – you need ROI and LTV alignment.
Judge creatives on in-app events (tutorial completion, level 15, purchase).
Example: Kang ad drives installs, but Galactus ad drives payers.
Align creative strategy with lifetime value, not vanity installs.
Unified creative gallery view: thumbnails + metrics + playback.
Designers and UA managers finally speak the same language.
Live dashboards eliminate endless requests for “performance by hook/theme.”
Scaling Seamlessly
Multi-network expansion (FB, TikTok, Google, AppLovin, Moloco) without manual rework.
Unified creative IDs ensure performance data is consistent across platforms.
Stop wasting hours exporting spreadsheets.
Use dashboards to free up time for brainstorming the next winning creative.
Takeaway: Optimize for value, not volume. ROAS is the only metric that matters at scale.
Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work.
AppsFlyer’s Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance – so you can scale winners, cut wasted spend, and make smarter creative decisions.
Chapters
00:00 Introduction
