This is no BS gaming podcast 2.5 gamers – 📊 Creative Optimization Masterclass: All your ads in ONE Dashboard?!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
-
Unisex oversized hoodie
70,00 € Select options This product has multiple variants. The options may be chosen on the product page -
2,5gamers OG hoodie
59,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Denim T-Shirt
32,50 € – 35,50 € Select options This product has multiple variants. The options may be chosen on the product page
Summary
In this solo Two and a Half Gamers episode, Matej dives into the Appsflyer Creative Optimization Dashboard – a tool that unifies ad performance across channels into one command center.
Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work.
AppsFlyer’s Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance – so you can scale winners, cut wasted spend, and make smarter creative decisions.
Check it out: https://www.appsflyer.com/products/cr…
Key insights:
UA managers live in dashboards (Meta, TikTok, Google, AppLovin) – numbers rarely match.
Creative naming conventions = chaos.
Spotting fatigue & geo differences takes too much manual work.
All creatives across networks are grouped automatically by similarity, not file names.
Cross-network & cross-geo comparisons in seconds.
KPIs tracked: CTR, CPI, ROAS D0 → D30.
Early-warning signals for creative fatigue (dropping CTRs + rising CPIs).
Impact:
Saves hours weekly for UA managers.
Empowers creative teams by showing why an ad is dying.
Enables faster refresh cycles & geo-specific creative strategies.
Takeaway:
Data is your superpower. This dashboard is your ultimate power-up.
