This is no BS gaming podcast 2.5 gamers – 💰Marble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
-
Unisex oversized hoodie
70,00 € Select options This product has multiple variants. The options may be chosen on the product page -
2,5gamers OG hoodie
59,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Denim T-Shirt
32,50 € – 35,50 € Select options This product has multiple variants. The options may be chosen on the product page
Summary
Voodoo wasn’t supposed to be making this kind of money. For years their entire portfolio sat at sub-$100K/day games — Mob Control, Cap Heroes, the usual hyper-casual treadmill. Then something switched in early 2026 and now they’re suddenly running at $1M/day in IAP across the portfolio. The flag-bearer for the new era is Marble Sort.
We dig into Marble Sort by Voodoo — a sort-category puzzler that scaled from launch in February to $200K/day in IAP plus $52K/day in ad revenue by March. The conversation covers the sorter-category explosion (Pixel Flow’s Scopely acquisition for close to $1B set the precedent), the 800-1,100 creatives running on AppLovin and what they tell us about Voodoo’s creative production discipline, the level-design and APS-curve methodology that Tripledot-style studios actually use, why this game could be just a mini-game inside Royal Match (and why that matters), and the bigger story underneath: Voodoo just launched a mid-core PvP studio led by ex-Kameli Games French founders, signaling a serious IPO push in the next 1-2 years.
If you want to understand the Voodoo renaissance — or just figure out why Jakub keeps insisting “the sort category is the new hot shit” — this is the episode.
Chapters
00:00 Cold open — Voodoo is suddenly doing $1M/day in IAP
02:24 The sorter category is the new hot shit (and why)
05:36 The Voodoo portfolio renaissance — Castle Clashers + Marble Sort
08:56 Walking the game — sorting mechanics, level curve, no live-ops yet
13:40 The level design metrics — APS curve, booster win ratio
17:38 32% ad revenue + $52K/day = roughly $250K/day total
19:59 800-1,100 creatives in 30 days — AI + gameplay + AppLovin altered videos
28:33 Voodoo’s new mid-core PvP studio + the IPO setup
