This is no BS gaming podcast 2.5 gamers -💰 The $45M/Month Football Game Nobody Talks About: eFootball, EA FC & Dream League Breakdown
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
The World Cup is here, and three football games are quietly printing money — but in completely different ways. eFootball is doing $45M a month after nearly a decade of straight-line growth, and almost nobody in the industry is talking about it.
Matej Lančarič, Jakub Remiar, and Felix Braberg break down the three realistic football giants — Dream League Soccer, Konami’s eFootball, and EA Sports FC Mobile (the game formerly known as FIFA Mobile). They get into the wildly different country mixes (Dream League at 25% US revenue, eFootball at 43% from Japan, EA FC pulling 20% from China and 16% from Korea), the radically different ad strategies (eFootball at just 0.65% ad revenue, EA FC around 15-25%, Dream League a remarkable 68% ad-driven), the gacha and card-collection monetization, the FIFA licensing divorce that freed EA from a reported nine-figure annual fee, and the UA reality: all-real-gameplay creatives, great CPIs for the genre, and the curious fact that none of them are on AppLovin despite Dream League being a perfect blended-ROAS candidate.
The throughline: same sport, same core gameplay, three completely different businesses underneath.
Chapters
00:00 The numbers — eFootball at $45M/month
01:30 Three games, big structural nuances
05:30 Ad revenue split — 0.65% vs 15% vs 68%
06:50 The country mix that changes everything
11:00 Inside the games — gameplay and gacha
17:30 The FIFA license divorce and EA’s escape
26:30 The ad stacks and what they get wrong
35:30 UA reality — real gameplay, cheap CPIs, no AppLovin
