This is no BS gaming podcast 2.5 gamers – two & a half gamers – 💰 Mini-Games = Mega Revenue: Inside China’s gaming revolution
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
-
Unisex oversized hoodie
70,00 € Select options This product has multiple variants. The options may be chosen on the product page -
2,5gamers OG hoodie
59,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Denim T-Shirt
32,50 € – 35,50 € Select options This product has multiple variants. The options may be chosen on the product page
Summary
In this Two and a Half Gamers special, Matej, Felix & Jakub talk with Chen Yang (Iwae) from Cocos about how mini-games on WeChat, Douyin, Alipay, and Huawei stores are reshaping the mobile industry.
🔥 Topics:
Cocos Creator powers 54 % of China’s mini-games
How WeChat’s ecosystem drives 80 % of revenue
Why IAP overtook ads (61 % → 31 % IAA)
How Douyin and Alipay monetize via e-commerce loops
OEM channels like Huawei and OPPO enter the game
Why foreign studios still can’t get ISBN licenses fast
The real UA and monetization flows behind China’s mini-game boom
Mini-games are China’s new gold rush – 600 M MAU, billions in revenue, and Cocos at the center of it.
Special guest: Chenyang Sun
/ chenyangsun
Chapters
00:00 Introduction to Mini Games in China
04:30 Cocos and the Mini Game Market
08:08 Growth Factors in China’s Mini Game Industry
10:34 Monetization Strategies and Revenue Sources
13:05 Comparative Analysis: China vs Global Mini Games
15:46 Major Platforms and Their Impact
18:20 User Acquisition and Marketing Strategies
21:04 The Role of IP in Mini Games
23:13 AI Trends in Mini Game Development
25:30 Future of Mini Games and AI Integration
