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This is no BS gaming podcast 2.5 gamers – 💰 8 Tips to Boost Your Q4 Ad Revenue by Felix Braberg

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this Two & a Half Gamers special, Felix Braberg breaks down how to maximize ad monetization during Black Friday weekend – the new “Q5” for mobile games.

🔥 What you’ll learn:

Why Q5 is gone (and how Black Friday replaced it)

How to tweak cooldowns, refresh rates, and ad logic

The perfect bid floor strategy for banners, interstitials, and rewarded ads

Why CMP setup and app-ads.txt files matter more than ever

The secret timing for refreshing network placements

💬 Quote:

“You don’t pray for CPMs, you prepare for them.”

Chapters


00:00 – Intro