two & a half gamers – 💰 $400 MIL/Year Genesis: Like Voodoo, but for apps and bigger. App industry’s secret blueprint

Summary

$400M/year from all apps? 40M downloads for a 15-minute book summary?
In this 2.5 Gamers episode, we explore how Genesis became one of the biggest non-game mobile app publishers in the world, with over $35M/month in revenue, and 400 M+ total downloads.

Forget games for a minute. This is the app industry’s secret playbook, and it’s scaling like crazy.

🧠 What’s Inside:
How Cleaner Guru hit $4M/month by cleaning iPhones — with subscriptions

The rise of Headway, a micro-learning app with 40M+ downloads, beating Blinkist

Why BetterMe is pulling in $157M lifetime revenue as a fitness app juggernaut

The shady brilliance of their subscription models and cancel friction

How Genesis uses web + mobile to double their revenue (50–60% off-app stores)

Their creative strategy: fake TED talks, micro-learning memes, and Duolingo clones

Why their venture builder model (like Voodoo but for apps) scales faster than games

💡 Genesis isn’t just an app company. They’re a growth machine — blending utility, entertainment, and ruthless monetization into an empire.

📈 This episode is a MUST WATCH for anyone in UA, growth, or monetization.