This is no BS gaming podcast 2.5 gamers – 💥 Clash Royale’s $57M Comeback: Players cry pay-to-win, Supercell cries $2M a day by Jakub Remiar
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
This solo Two & a Half Gamers episode dives deep into Clash Royale’s shocking revenue revival in 2025. Once seen as a declining nine-year-old title, Supercell’s classic has quadrupled revenue, hitting its best month since 2017 with ~$57M in July 2025.
Jakub unpacks the timeline of monetization and economy tweaks that fueled this comeback:
2018–2022: Decline after failed battle pass integration.
2023: Introduction of Evolutions (new progression layer).
2024: Lucky Drops introduced (gacha system, adapted from Brawl Stars).
Late 2024: Cosmetics added to deepen gacha.
March 2025: Game-changing update – chest timers removed, season shop killed, all progression funneled into Lucky Drops.
June 2025: Merge Tactics mode added (fun engagement feature, but not a revenue driver).
The real driver: tightening the economy and pushing players toward monetized progression. Despite community backlash, revenue skyrocketed. Clash Royale is now Supercell’s biggest earner again, overtaking Brawl Stars.
Jakub stresses the core lesson: “Fixing your economy makes your game make much more money.”
Chapters
00:00 The Resurgence of Clash Royale
06:12 Economic Changes and Revenue Growth
11:39 The Impact of Lucky Drops
16:12 Merge Tactics and Game Integration
21:04 Community Reactions and Future Outlook
