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This is no BS gaming podcast 2.5 gamers – 💀 Mo.co DEAD on arrival. Is it time for Supercell to kill Mo.co?

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

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Summary

Supercell rebooted MoCo, their monster-hunting RPG, with a big relaunch update – new weapons, new abilities, redesigned portals, daily jobs. The hype cycle lit up. And after playing it, the verdict is brutal: it’s still dead on arrival.

Matej Lančarič, Jakub Remiar, and Felix Braberg dig into the MoCo relaunch and why it doesn’t fix the game’s core problem. MoCo launched in March 2025 with a download spike, hit a hard shark fin, and the relaunch pumped it back up to roughly 230K DAU — but only around $14K/day in revenue and ~$5M lifetime (about one peak day of Brawl Stars). Jakub’s diagnosis as a hardcore RPG player: the game has no depth, no chase items, no endgame, just farming stat-cores and a cosmetics shop. The relaunch added “depth-ish” — a little bit of depth sprinkled into the depth — but lightweight RPGs don’t exist, and Supercell’s broad-and-accessible business model is fundamentally incompatible with what makes RPGs work.
The conclusion the hosts land on is uncomfortable: in its current state, MoCo is essentially unsalvageable as an RPG. Either pivot it into a MOBA, or kill it and go back to strategy games — the thing Supercell is genuinely great at.

Chapters

00:00 Cold open — what does this mean for Supercell?
02:19 The relaunch and the search for one positive sign
03:30 The numbers — shark fin, 230K DAU, $14K/day
07:40 The core problem — no depth, no chase items
12:50 “Gen Z slop”: why the RPG genre rejects this
16:00 The endgame problem — stat-cores and cosmetics
26:00 MoCo vs Diablo Immortal vs Path of Exile
30:45 The verdict — kill it or pivot to MOBA