This is no BS gaming podcast 2.5 gamers – 🐱 Find the Cat 2: The Sequel to a Monster Hit. Built to show MORE Ads
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Chapters
00:00 Find the Cat 2 — now in color
02:40 Cat-as-ornament hiding and 70-cat hard levels
04:20 Shorter levels, more interstitials — the pacing change
08:15 The meow is the whole game
13:00 Rewarded ads, 260-second Google formats & the Mintegral fix
18:00 The numbers — 125K downloads/day, 350K DAU, vs Find the Cat 1
24:40 Felix’s ad-scaling thresholds and the banner decoy
28:30 The creatives — AI doctors, 17 playables & find the IP infringement
