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This is no BS gaming podcast 2.5 gamers -๐Ÿœโ€‹ Colony Flow Breakdown: The Ant Puzzler getting sued & already taken DOWN from Android!

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Letโ€™s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

โ Jakub Remiaโ โ โ โ โ โ โ โ โ โ โ โ โ r- Game design consultantโ 

Felix Brabergโ  – Ad monetization consultant

โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ Matej Lanฤariฤ – User Acquisition & Creatives consultant

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Summary

Here’s a first: we reviewed the copy, not the original. Colony Flow is an ant-themed “destroy the picture” puzzler that’s doing an estimated $150K/day โ€” and it’s currently being sued over. The crew digs into the game, the monetization trick underneath it, and what the lawsuit might mean for the entire copycat economy.

Matej Lanฤariฤ, Jakub Remiar, and Felix Braberg break down Colony Flow (by OneSoft/ABI Games, allegedly Vietnamese) โ€” a sort puzzler in the “destroy the picture” genre where a colony of ants slowly carries colored cubes off a picture into your bench. The standout is the monetization: the ants are deliberately slow, which creates constant friction that the game resolves with a rewarded-video (or premium-currency) speed-up โ€” genuinely clever, and a mechanic Matej immediately wants to borrow. They cover the standard sort-puzzler feature set (17-ish mechanics over ~300 levels, hidden/joint blockers, a “daily rewards” screen that’s really four ad placements, a coming-soon collectible album, a battle pass from level 51), the numbers (~100K downloads/day rising to ~200K in July, ~$150K/day IAP with likely 40-50%+ on top from ads), and the UA (~600 creatives, ~90% AppLovin and Mintegral, zero Facebook โ€” because blended campaigns just don’t work there). And the story that frames it all: Famfinity is suing ABI in California over its own game Food Hunt Pixel Puzzle, a near-identical title that launched a month earlier and is scaling even harder โ€” so, as Felix puts it, you can watch the lawsuit’s progress in real time by watching whether Colony Flow keeps scaling or pulls back to de-risk.

The through-line: the copy is outscaling debate, the friction mechanic is genuinely smart, and this lawsuit could set a precedent for the whole clone economy.

Chapters


00:00 We’re reviewing the copy โ€” the lawsuit setup
02:40 The game โ€” ants destroying the picture
04:00 Why the ant pathfinding points to Pixel Flow
06:10 Slow on purpose โ€” the friction-into-rewarded-ad mechanic
09:00 Blockers, fake “daily rewards,” and the feature set
13:00 The numbers โ€” $150K/day and the Famfinity lawsuit
20:00 The creatives โ€” 600 ads, AppLovin & Mintegral, no Facebook
29:30 What the lawsuit means for the copycat economy