This is no BS gaming podcast 2.5 gamers -๐โ Colony Flow Breakdown: The Ant Puzzler getting sued & already taken DOWN from Android!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Letโs not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
โ Jakub Remiaโ โ โ โ โ โ โ โ โ โ โ โ โ r- Game design consultantโ
Felix Brabergโ – Ad monetization consultant
โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ โ Matej Lanฤariฤ – User Acquisition & Creatives consultant
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Summary
Here’s a first: we reviewed the copy, not the original. Colony Flow is an ant-themed “destroy the picture” puzzler that’s doing an estimated $150K/day โ and it’s currently being sued over. The crew digs into the game, the monetization trick underneath it, and what the lawsuit might mean for the entire copycat economy.
Matej Lanฤariฤ, Jakub Remiar, and Felix Braberg break down Colony Flow (by OneSoft/ABI Games, allegedly Vietnamese) โ a sort puzzler in the “destroy the picture” genre where a colony of ants slowly carries colored cubes off a picture into your bench. The standout is the monetization: the ants are deliberately slow, which creates constant friction that the game resolves with a rewarded-video (or premium-currency) speed-up โ genuinely clever, and a mechanic Matej immediately wants to borrow. They cover the standard sort-puzzler feature set (17-ish mechanics over ~300 levels, hidden/joint blockers, a “daily rewards” screen that’s really four ad placements, a coming-soon collectible album, a battle pass from level 51), the numbers (~100K downloads/day rising to ~200K in July, ~$150K/day IAP with likely 40-50%+ on top from ads), and the UA (~600 creatives, ~90% AppLovin and Mintegral, zero Facebook โ because blended campaigns just don’t work there). And the story that frames it all: Famfinity is suing ABI in California over its own game Food Hunt Pixel Puzzle, a near-identical title that launched a month earlier and is scaling even harder โ so, as Felix puts it, you can watch the lawsuit’s progress in real time by watching whether Colony Flow keeps scaling or pulls back to de-risk.
The through-line: the copy is outscaling debate, the friction mechanic is genuinely smart, and this lawsuit could set a precedent for the whole clone economy.
Chapters
00:00 We’re reviewing the copy โ the lawsuit setup
02:40 The game โ ants destroying the picture
04:00 Why the ant pathfinding points to Pixel Flow
06:10 Slow on purpose โ the friction-into-rewarded-ad mechanic
09:00 Blockers, fake “daily rewards,” and the feature set
13:00 The numbers โ $150K/day and the Famfinity lawsuit
20:00 The creatives โ 600 ads, AppLovin & Mintegral, no Facebook
29:30 What the lawsuit means for the copycat economy