This is no BS gaming podcast 2.5 gamers – 🎯 Creative trends don’t DIE. They cycle! Quiet influence of Kingshot (January 2026)
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this episode, we break down what’s really happening in mobile game creatives right now. Creative trends for January 2026 are here..
From Kingshot clones everywhere to Pixel Flow conveyor belts invading other genres… from 2022 impulse puzzles coming back to life… to the brutal truth about creative fatigue lasting DAYS instead of weeks.
We look at Golden Goblins, Royal Kingdom, Match Factory, Tasty Travels, Tile Survive and more, and what their ads tell us about 2026.
If you work in UA, creative production, or game marketing… this one matters.
Chapters
0:00 – Why Creative Trends Matter More Than Ever
2:45 – Golden Goblins & The Decline Curve
6:20 – Creative Fatigue Is Now Measured in Days
10:05 – Borrowing Hypercasual Mechanics Into 4X
12:10 – Noob vs Pro Is Back
16:00 – KingShot’s Influence Across Genres
20:00 – Royal Kingdom, Block Blast & Fake Mini-Games
23:10 – Tower War, Mob Control & Genre Crossovers
28:40 – 2022 Concepts Are Working Again
30:55 – Elevate vs Impulse & The “IQ App” Strategy
33:00 – Tile Survive & Massive Playable Scaling
36:45 – Tasty Travels & 10-Click Playables
38:25 – The Real Lesson for 2026
