This is no BS gaming podcast 2.5 gamers -🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
What happens when a monetization manager gets to build a game from scratch? You get Tetris Block Party – a hybrid that fuses block-puzzle gameplay, coin-looter meta, and match-3 boosters into a single LiveOps machine where two operators can run almost everything without a dev ticket.
Matej Lančarič, Jakub Remiar, and Felix Braberg do a live review with two guests: Erez Yosef, who manages Tetris Block Party at Play Studios, and Elias Sandler, founder and CEO of Kinoa. They break down the genre hybrid (active block gameplay instead of passive slots/dice, with a persistent board, trashable pieces, and a match-3 layer that generates the boosters), the brutal design challenges of adapting a block core to a coin-looter meta (the multiplier problem alone took countless iterations), and the LiveOps philosophy of building one flexible template that can become almost any event. The standout story: a coupon-wheel feature built without ever developing real coupons — just tokens and images — that drove close to a 50% revenue lift in a single day. Plus why showing ads actually makes players convert better (not cannibalize), how everything is segmented by player behavior in seconds, and where Kinoa is taking real-time churn and purchase prediction next.
The throughline: build the infrastructure once, flexibly, and let operators create endless content without waiting months for development.
Chapters
00:00 Epic Intro
04:00 The core – block puzzle meets coin looter
06:30 Control vs randomness — the design balance
09:30 The booster system and the match-3 third layer
13:40 LiveOps architecture – the “Times Square” UI
15:00 The multiplier problem and how they solved it
20:30 The flexible-template philosophy and the coupon wheel
36:00 Real-time segmentation and churn prediction
