This is no BS gaming podcast 2.5 gamers – 🎮💰 Triumph’s Story: From Brick Breaker to the $100Mil
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Today, we talk with Colm Hayden, Head of Growth at Triumph – the app redefining real money gaming for a new generation of players.
🔥 Topics covered:
How Triumph scaled to $100M+ payouts with 13 mini-games
Why their audience is 21–35, not 60+
How they build 10 new creatives a day
Why their ads with Soulja Boy crushed every benchmark
Why “trust-based UA” matters more than CPI
How they cracked TikTok before Meta
📊 Core metrics:
Avg payout: $3 per game
$100M+ total prizes
5-min average time to deposit
Get our MERCH NOW: 25gamers.com/shop
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Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
Scale fast
Keep your shares
Drawdown only as needed
Have PvX take downside risk alongside you
Work with a team entirely made up of ex-gaming operators and investors
Chapters
00:00 Introduction to Triumph and Hosts
01:45 Understanding Skill-Based Gaming
03:23 Triumph’s Unique Approach and User Demographics
06:41 Game Selection and Gameplay Mechanics
09:25 Revenue Model and Player Payouts
12:41 Legal Landscape and Market Expansion
15:29 User Acquisition Strategies and Metrics
18:04 Advertising Challenges and Compliance
20:41 Competitors and Market Positioning
23:26 Ad Monetization and Future Plans
28:03 Creative Marketing Strategies in Gaming
29:18 The Importance of Authenticity in Ads
31:19 Elements of Effective Advertising
32:07 Leveraging Celebrity Endorsements
34:12 Innovative Streaming and Content Creation
34:37 User Acquisition and Retargeting Strategies
35:35 The Role of Playable Ads
36:45 Future Expansion Plans for Triumph
38:54 Understanding the Skill-Based Gaming Market
41:24 Learning from Industry Leaders
