This is no BS gaming podcast 2.5 gamers – 🎭 Drama Pops Review: Why short drama could be the future of Mobile Entertainment?
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
What happens when a mobile app studio with 350 M+ downloads dives head-first into content production?
In this episode of 2.5 Gamers, we talk with the Drama Pops team from Codeway — one of Turkey’s top mobile app publishers — about how they scaled a short drama app from scratch into one of the most promising products in the entertainment app space.
www.codeway.co
https://play.google.com/store/apps/de…
From CEO fantasies to interactive monetization through ticket systems and ads, Drama Pops is fusing tech, content, and gamification in a way that’s both scalable and sustainable.
🧠 What You’ll Learn:
How Drama Pops built an original content library and reached 5M revenue
Why they chose to avoid ad breaks during cliffhangers (and how it helps retention)
The economics of short-form drama production (yes, it’s cheaper in Turkey than LA)
The role of VIP subs, daily tickets, and ad slots in monetization
How they approach hit creation, series testing, and expanding to global demographics
The challenge of staying fresh in a sea of apps chasing the same TikTok tropes
Why interactive content and AI may define the next wave of short drama apps
Chapters
00:00 Introduction to Drama Pops and Codeway
05:34 Overview of Codeway’s Success and Growth
07:15 Exploring the Short Drama Market
10:25 The Journey of Creating Drama Pops
11:59 Content Strategy and Launching the App
13:23 User Experience and App Features
18:32 Monetization Strategies and Ad Integration
28:58 Content Production and Originality
30:10 Trends and Audience Engagement in Content Creation
32:39 Exploring Interactive Storytelling
36:11 Monetization Strategies in Interactive Content
37:20 The Impact of Hit Content on User Acquisition
39:51 The Short Drama Industry Landscape
42:00 User Acquisition and Content Decisions
44:22 The Role of AI in Content Creation
47:42 Playable Ads and User Engagement
49:23 Long-Form Content in User Acquisition
52:21 Expanding User Acquisition Channels
54:52 The Future of Short Dramas and Audience Engagement
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