two & a half gamers – 🎬 Creative Trends June 2025: Why AI, ASMR & Copy-Paste Are Redefining Mobile Ads

Summary

This episode is a tour through the wildest creative trends dominating mobile games in June 2025. Matej, Felix, and Jakub break down why two- and three-minute video ads are everywhere, how AI hooks and long-form ASMR are pre-qualifying high-value users, and why the best-performing creatives this month are often stitched together from hits of the past.

What’s inside:

Long-Form Video Surge: Creatives running for 50 seconds, one minute, or even five minutes are killing it on Facebook, Applovin, and YouTube. Watching the full ad becomes a way to filter for high-value users, and long ads get better auction placement.

Copy-Paste Mania: “Golden Goblins,” “King Shot,” and even zombie and resource hoarder clones are still everywhere. Most of the top ads are slightly tweaked copies of last month’s winners, sometimes with the same actor or even same UI, just re-skinned.

ASMR and Satisfying Loops

AI-Driven Innovation

Clone Wars and IP Theft

Real Life and UGC: User-generated content and influencer cameo ads (sometimes AI-generated faces) are on the rise, especially for TikTok. UGC makes fake gameplay feel more authentic and converts with casual players.

Key Takeaway:
If you are not testing long-form videos, iterating ASMR or AI hooks, and watching what your competitors are copying, you are missing out. Quality and innovation are moving at warp speed, and copy-paste is the new default.