This is no BS gaming podcast 2.5 gamers –
⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
An anonymous insider, voice-modulated for protection, joins us to expose the truth about mobile UA, ad network manipulation, and how millions are spent with zero payback logic.
This episode delivers a rare, brutal, anonymous insider perspective deep within the mobile games industry. With voice modulation in place, our guest “Dr. Doom” reveals what really happens behind the dashboards, network sales decks, and investor slides.
You’ll hear :
Dream Games’ $50M brand campaign: brilliant market takeover or the dumbest ROI play of 2025?
Why are most UA managers glorified spreadsheet jockeys, and why can’t founders tell the difference?
The smoke-and-mirrors of cohort data, fake growth stories, and shady LTV curve manipulation.
Chinese game studios’ 300-person creative teams, outworking and outspending the West with terrifying efficiency.
Rewarded traffic, fake installs, App Store gaming, everything still happens. We pretend it doesn’t.
Ad network manipulation — how early numbers are fluffed, forecasts are gamed, and management eats it up.
This episode is a gloves-off, bullshit-free reality check. No brand-safe talking points. Just raw, uncomfortable truth from someone who’s spent millions and seen the industry from every dirty angle.
If you work in UA, growth, product, or are just wondering why your charts look good but your studio’s still flatlining… this one’s for you.
Chapters
00:00 Introduction to the Podcast and Guest
04:57 The Overrated Studios in Mobile Gaming
06:40 Analyzing Dream Games’ Strategy
12:39 Understanding User Acquisition Challenges
18:44 The Role of UA Managers and Internal Metrics
25:46 Understanding User Acquisition Campaigns
28:16 The Evolution of User Acquisition Strategies
30:15 The Importance of Community in User Acquisition
31:56 Creative Teams and Competitive Advantage
33:09 The Role of Chinese Studios in the Market
37:57 Challenges for Western Developers in Forex Games
42:00 The Impact of AI on Creative Processes
45:22 The Viability of Bot Downloads Today
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