This is no BS gaming podcast 2.5 gamers – ⏰ D2C is the highest ROI strategy in mobile right now & the clock is ticking! Are you ready?
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this ultra-special episode, Chip Thurston (FastSpring) returns to break down the current reality of D2C – what’s allowed today, what’s changing, and why publishers need to act immediately.
We unpack the Epic–Google settlement, the new fee structure, what’s enforceable (and what probably isn’t), and why Japan’s new regulation on December 18 will reshape global payments.
What you’ll learn
• Why iOS and Android steering IS legal right now
• Why publishers shouldn’t wait for “final clarity”
• How to use D2C purchase data to optimize UA
• How attribution to webshops actually works
• The truth about Google’s 20% vs 9% fee categories
• Why the judge is skeptical of the Google–Epic settlement
• How social steering, landing pages, and Discord avoid fees
• Why Japan’s new law will supercharge D2C
• The strategic window publishers must seize NOW
Key takeaway
The publishers who act NOW – not when rules are “final” will own the highest-value customers for years.
Chapters
00:00 — The real state of D2C: iOS + Android steering is live now
06:30 — Why publishers hesitate, and why that’s a huge mistake
09:40 — The business value of D2C: data, UA optimization, retention
13:20 — Epic–Google settlement explained: timelines, confusion, loopholes
26:00 — The future: fees, global laws, Japan, and why the window won’t last
