This is no BS gaming podcast 2.5 gamers – ↪️ Simple ARROW design FTW. You don’t need super high-polished art to make $250k/day!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this solo episode, Matej breaks down his MVP Google Ads UA setup for mobile games and apps in 2026. From Firebase tracking and conversion windows to campaign structure, audience signals, creatives, and optimization cadence – this is a practical, field-tested Google Ads playbook.
More info here: https://lancaric.substack.com/p/mvp-u…
What you’ll learn
• Why Firebase is mandatory for Google UA
• Which events to bid on (and which to avoid)
• How conversion windows affect learning speed
• Why fewer campaigns scale better
• How to use audience signals properly
• When to move into ROAS campaigns
• How to structure creatives & ad groups
• Why patience beats constant optimization
Chapters
00:00 — Intro & Lessmore background
02:30 — Miniclip acquisition context
04:30 — Portfolio overview & performance
06:00 — Arrows DAU explosion explained
08:10 — Category comparison vs traffic puzzles
10:30 — Why arrows beat cars for CPI
12:30 — Gameplay walkthrough & simplicity
15:00 — Difficulty design and session length
17:30 — Ad monetization breakdown
20:00 — Interstitials, rewarded videos & banners
22:30 — Retention vs monetization tradeoffs
25:00 — Why remove-ads is hidden
27:00 — Creatives & UA scaling logic
29:30 — Testing culture & prototype accounts
32:00 — Why copycats won’t catch up
34:00 — Final takeaways & Part 2 teaser
