๐ฅ ๐จ๐ ๐ถ๐ ๐ฏ๐ฟ๐ผ๐ธ๐ฒ๐ป ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฑ. Or is it?ย CPIs keep rising. Creatives keep dying.๐๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐๐ฎ๐น๐ธ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ฐ๐ฎ๐น๐ถ๐ป๐ด, but almost nobody is doing it right. ๐
